Nokia will launch various mobile phone models are cheaper at Mobile World Congress, Barcelona, next week. The move came as part of an effort to reclaim Nokia low-end mobile phone market where the company has historically been quite successful.
Sources who spoke to the news agency Reuters, Friday, February 22, 2013, said Nokia will focus its efforts on the market that has historically been a major contributor to earnings.
While the Nokia relationship with Microsoft on Windows Phone and Lumia will not end soon, Nokia is ready to compete with Huawei and ZTE, for example, in the low-end smartphone segment.
However, details on prices are not provided. Nokia declined to comment to Reuters.
Half a decade ago Nokia had time to reap huge profits thanks to the company's grip on the emerging markets. But now the market is beginning to mature, and low-end smartphones are increasingly being used in areas such as Africa, the Middle East and Asia.
Nokia has lost the opportunity to strengthen themselves in the emerging markets with a focus on high-end Lumia devices sold in mature markets.
As if there was no word back, when Nokia discard Symbian for Windows Phone. While Nokia is still generating large amounts of revenue from Series 40 phones.
According to the company's latest financial report, net sales Nokia dropped about 21 percent, while sales of smart phones dropped more than 50 percent. It shows Nokia's grip on the low-end that is stronger than in the smart phone market is still relatively new. Consider other tech news here .
ZDNet | ERWIN Z
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